Shaping the Marketing Offer Essay Example | Topics and Well Written Essays - 500 words

Shaping the Marketing Offer - Essay Example Basically when one shops for necessities or functional items like vegetables, bread paper towels and so on, they are not likely to worry too much about the price. But when they buy some item, even a food item like ice cream, which is not a necessity, they become price conscious. In a larger social group, among friends for instance they may not hesitate to spend on the ice cream. As Kirk L. Wakefield and J. Jeffrey Inman point out, most people do not like to be thought of as 'cheap' or miserly when in a group. In this context it can be said that it is highly price sensitive people who will shop for value in a website like Price line. As is mentioned in the article 'Markets, Pricing Models and Digital Economics Evolution of Markets', Price line uses what is called the Reverse Pricing Model. Here consumers can 'name their price' which is state the price they are willing to pay for the product. If the service provider, (airline, hotel, mortgage company etc) is agreeable to that price, they get it. The travel and mortgage business, which is highly price- sensitive, is the core focus of Price line.

Crime analysis and investigation 2 Essay Example | Topics and Well Written Essays - 500 words

Crime analysis and investigation 2 - Essay Example Such an environment is most favorable for criminals and morally weak employees can make a lot of unjust money. The criminals can be experienced and trusted employees. One such story of crime is narrated in this paper. (Actors are Mr. X and the client). Mr. X has been working as a Marketing Manager for ABC company for over 5 years. He is responsible for earning the company new contracts. ABC company has been performing services in the Construction Industry for quite a while and has managed to gain the satisfaction of clients. Often, a client would directly approach ABC company for the execution of a new project. Therefore, the clients make negotiated contracts with ABC company. Mr. X makes all correspondence with the client on behalf of ABC company. One day a client calls him since the client wants ABC company to perform the services of a contractor on his upcoming project. Mr. X and the client exchange words. The client told Mr. X that he wants ABC company to construct a plaza for him. He says that he wants a lump sum contract with ABC company and gives Mr. X a set of drawings and the contract documents. Mr. X does not discuss about the offer with the owners, and tells the client an exaggerated price on behalf of the ABC company. He does that so that he can convince the client that he should instead choose Mr. X for his new project instead of ABC company. He tells the client that he is ready to complete the project at a much lower price than that of ABC company. The client accepts the offer and selects Mr. X to perform the services of contractor for his project. Thus Mr. X commits the crime of betraying his company and meets the clients for personal