Ethan Frome Essay Example for Free

Ethan Frome Essay Ethan Frome experienced only infection and difficulty. His life spins around dealing with one invalid after another, from his dad, his mom to his anxious person spouse lastly winding up as a deformed and very picture of â€Å"ruin of a man†. He neglected to accomplish any of his aspirations to leave town and become a designer and didn't succeed even in his craving to flee with Mattie Silver. Beside destitution, the unbending good character of Ethan keeps him from conflicting with the social shows for his own aspirations and satisfaction. Set in New England, in the country town of Starkfield, Massachusetts, this artistic piece was composed by Edith Wharton in 1922. The distressing condition of apparently perpetual winter appropriately establishes the pace of the story and the destiny of Ethan Frome. A storyteller who had to remain in Starkfield as a result of a laborers strike was immediately intrigued by Frome’s appearance that looks very old for a man of fifty-two and distorted since a mishap twenty-four years back when he initially observed him outside of the mail station. He proceeded to discover progressively about him as he had the story, a little bit at a time, from different individuals, and, as for the most part occurs in such cases, each time it was an alternate story (1). The narrative of Ethan Frome is a depiction of an aloof and despondent man who is overloaded by his obligation to his better half and his unpleasant presence as a poor rancher. Ethan had been in Starksfield since his childhood when his dad passed on and he needed to return home to deal with his feeble mother and their ranch. Before this occasion, he was taking an innovative course in Worcester yet the absence of cash kept him from understanding his fantasy to turn into an architect. He chose to wed Zenobia Pierce or Zeena, his cousin who came to assist him with thinking about his mom, after the internment as he was reluctant to spend the winter alone. In spite of the fact that Zeena was exuberant and chipper from the start, she later on fell quiet and debilitated. He woulf regularly feel that had his mom passed on in the springtime he would not have thought of offering union with Zeena. Her ailments turned into her fixation as she would go on a month to month excursion to Bettsbridge to see her PCP. For provincial towns like Starkfield, individuals with ailment or complexities are basic theme for discussions and are â€Å"singled out for an incredible fate†. Zeena’s sickness turned into her weapon that she uses to assume responsibility for the family unit and of Ethan. Mattie Silver really went to the Fromes to do the family unit tasks in return for the food and haven as she was additionally dejected after the passing of her folks. Since she was not used to doing housekeeping, Ethan would get her out in doing her tasks to make sure she would not bring about the anger of Zeena. Ethan inevitably experienced passionate feelings for energetic and happy Mattie who gave Ethan reprieve from the disconnection and cold match with a wiped out and crying lady. The unlawful relationship anyway advances to close to holding of hands as both Mattie and Ethan are too reluctant to even think about defying the powers of social and conjugal obligations. The opportunity arrived however that Zeena chose to send Mattie away in view of a messed up red pickle dish that is representative in the tale of the marriage of Ethan and Zeena. Living separated from one another was excruciating for Mattie and Ethan that upon the recommendation of the previous, they proceeded to take a sleigh ride that would crash them into the huge elm tree. The endeavored self destruction bombed leaving Ethan distorted and Mattie a deadened lady. The incongruity of the story is that at long last Zeena appear to defeat her disease and turned into the parental figure of the now invalid, whimpering Mattie and the weak Ethan. The whole existence of Ethan Frome had been a progression of dreams annihilated on account of the conditions of him being poor and his adherence to social obligation. His chance to leave town and finish training to in the end become an architect was ruined when his dad passed on and he has a ranch and a feeble mother to deal with. Their ranch as he said was â€Å"side-tracked† when the railways where set up and no more individuals came to town. He accuses this as the reason with respect to why his mother’s condition decayed. It could likewise mean the lost open doors for the town and furthermore to him as the spot got abandoned over the span of advancement. Ethan was one of the individuals stuck in Starkfield, a spot where the greater part of the brilliant ones get away(14) as Harmon Gow, the stage driver in the story, appropriately puts it. The grimness that encompasses Starkfield, for a certain something, isn't a situation that would support youth and make a field for dreams to work out as expected. The storyteller in the story noticed that despite the fact that he at first felt animated by the away from skies and stunning white of day off, was before long followed by extensive stretches of cold and dimness that he started to comprehend the deadness of the network (15). In a domain that was neither sustaining nor plentiful, Ethan is additionally curbed into the tangled trap of brutality and shortage. The Fromes essentially needed to squeeze living from what little they could get from their homestead for their endurance. The association between the land and the individuals is representative in the story. The earth made life for the townspeople troublesome, for example, when Ethan and another man needed to battle in the hail just to have the option to move logs. Starkfield is confinement in itself, with the spots past it seen as a spot to â€Å"get away† in order to look for an alternate fortune or opportunity from the dull and frigidity of the spot. The constraints of the earth combined with neediness further heightened the lost possibilities of Ethan Frome. There was the strong scene where the storyteller incidentally left his organic chemistry book in the sleigh and later on observes it in Frome’s hand. Ethan was both entranced and lowered by the book as he shouted, There are things in that book that I didnt know the principal word around (18). It shows that Ethan’s interest and insight had not many outlets in that sort of condition. For a fifty-multi year elderly person who discovered energy in a book, it is agonizing to consider what he could have been had he found the opportunity to investigate his possibilities. The contention between close to home energy and social show is another topic depicted in the story. The character of Zeena and Mattie were diverse to the point that the peruser would promptly comprehend the decision of Ethan between them. Mattie represents excellence and vitality in her manners, in the hues that she utilizes from the strips in her hair to the dish that she unlawfully utilizes while Zeena has the creepy and debilitated characteristics throughout everyday life. The sexual and enthusiastic dissatisfaction in the marriage of Zeena and Ethan is represented by the unused pickle dish. Despite the fact that appeared as Zeena’s most valued belonging, it stays at the highest of the china storage room left and unused. The fruitless relationship that they have is additionally depicted with them not having youngsters and barely ever sharing a discussion. Ethan experienced passionate feelings for Mattie and had come to despise Zeena yet his solid feeling of conjugal obligation keeps him from choosing to be with Mattie. He acts with vulnerability and disappointment under the approaching shadow of his commitment to Zeena that it made a contention in him. Ethan is likewise reluctant to leave his wiped out spouse for he accepts that on the off chance that he left it would disregard Zeena and poverty stricken. Indeed, even at the time when Zeena left, her essence was incredibly felt in envisioned dreams and in the image of the feline. Routinely, the general public maintains marriage as a hallowed bond and may be, truth be told, at the peak of the set social requests. A man and lady are participated in marriage; it is ensured by the standards of the general public to keep the association flawless. According to the general public is with the goal that it could even penetrate dividers of personal minutes like the night that Ethan and Mattie spent together when Zeena left from the town to see a specialist. Their fervor however shriveled when the feline broke the dish and the approaching figure of Zeena in their brains. Zeena’s nonappearance bear more weight that her quality that discussion got incomprehensible. The situation doesn't permit them to endeavor to reproduce a dream of coexistence, going through a night as a couple would. Their enthusiasm was covered by blame and according to the general public that them two felt in the circumstance. As Ethan noted in the warm lamplit room, with all its antiquated ramifications of similarity and request, she (Mattie) appeared to be vastly farther away from him and progressively inaccessible (54). Congruity and request in the lounge room reminded Ethan that it has a place with Zeena and Ethan and would never be Mattie and Ethan. What's more, when Ethan went too far when indicated the smallest demonstration of energy by kissing a bit of material that she was sewing, Mattie was prodded into withdrawing, terrified of the repercussions with the offense made. Destitution additionally constrained the unlawful sweethearts from making genuine stride in seeking after a two-timing undertaking. Mattie, for one, was in an exceptionally unstable condition being reliant on the Fromes for her day by day food. Having no place else to go, she is additionally terrified of going into that sort of relationship with Ethan that could remove the shelter that she currently has. Ethan, then again, his obligation to his significant other and even to the Hales keeps him from following up on the circumstance like the credit that he intended to take from the Hale in ready to run off with Mattie. Ethan didn't just forfeit his opportunity on affection however he additionally yielded his desire to make sure he can satisfy his social obligations. He needed to surrender his fantasy to move out of Starkfield and of turning into a designer to think about his dad, his mom and the ranch. What's more, upon the passing of his mom, he end up in baffled want to satisfy his fantasies for he was caught in a marriage with a debilitated spouse whom he can't stand to leave as a result of her condition. Despite the fact that a thoughtful character, Ethan Fro

Richard Iii and Looking for Richard

Setting brings about verifiable and topical information around a specific point in artistic work. Each content advances esteems import. For indiv. Furthermore, gatherings. RIII Wanted to demonstrate authenticity of Queen E’s rule-’validity of her case to throne’ â€Divine right Context: Relatively serene, S makes R a fallen angel and usurper to legitimize Eliz. Guarantee to seat. Individuals knew about RIII& Tudor’s oust of Platagenets, thusly play is performance of genuine occasions. Crowd identified with the qualities in the play-divine right, treatment and spot of ladies, good&evil, religion.Nobles talked in Iambic P, while workers talked in harsh composition, this was genuine, in this manner sounded good to the crowd, everybody adored the theater. â€Å"An genuine story speeds best, being doubtlessly told† LFR develops from this, both show the inborn connections among settings and structures of writings. Ruler Richard III and Looking F or Richard legitimately identify with verifiable and social settings individually, social attracting on historical’s challenge to the setting in which it was written.Shakespeare’s play was made in a troublesome time of political and strict adherence. Shakespeare’s depiction of Richard centers around his insidious and Machiavellian nature. Machiavelli’s The Prince trains that an adroit ruler should expect to accomplish power at any expense. Richard is a Machiavel; he considers himself a fallen angel, ‘Thus like the conventional Vice, Iniquity, I lecture two implications in single word. ’ LFR ‘While some key qualities are investigated, many are extraordinary t the 1990’s’ The film and it’s quickness and availability had supplanted theater, coming about in film.Ap’s recognition was that social and cultural impediments kept US from coming to acknowledge Shakespeare. Researchers have caused S to appear to be too t roublesome entertainers have impression that they can’t proceed just as their Eng. Partners. AP’s juxtaposition of the two writings and their settings gave political bits of knowledge into both timespans, and the absolutist/just social orders. Basic impressions of belief systems. He introduced dictatorial nature of Eliz. society and questions whether Shak. could be democratized. Qualities are realism and economism.

The Seven Supervisors

The Seven Supervisors 1. The Oracle One of the academic differences between MIT and Cambridge is that instead of having recitations they have supervisions . A supervision consists of 1-3 students and a supervisor that is either a graduate student, who has some background with the course, or a professor/fellow. These supervisions are setup within your college (another system Ill talk about in a future blog) and are where a significant portion of learning happens at Cambridge. Heres a handy chart I threw together to show contact time at MIT vs Cambridge for IB Computer Scientists (it varies heavily based on year and course). .tftable {font-size:12px;color:#333333;width:100%;border-width: 1px;border-color: #729ea5;border-collapse: collapse;} .tftable th {font-size:12px;background-color:#acc8cc;border-width: 1px;padding: 8px;border-style: solid;border-color: #729ea5;text-align:left;} .tftable tr {background-color:#d4e3e5;} .tftable td {font-size:12px;border-width: 1px;padding: 8px;border-style: solid;border-color: #729ea5;} .tftable tr:hover {background-color:#ffffff;} MIT Cambridge 3 Lectures/Week 3 Lectures/Week 2 Recitations/Week .75 Supervisions/Week ~4 Office Hours/Week No concept of Office Hours But the difference doesnt end at class size or contact hours. Course work at Cambridge revolves around supervisions. Each supervision is paired with some form of work. This work could consist of an essay, pset style questions, or past exam problems. The goal is to finish the work and hand it in 24 hours before the supervision so that they have time to grade it and provide feedback. What actually happens in the supervision is largely dependent on the supervisor. And thus we get to the point of this post. Since coming to cambridge Ive had a wide array of supervisors and Ive noticed that there are seven types of supervisors/recitation leaders youll encounter, each with their pros and cons. Disclaimer: All of the supervisors Ive had this year have been absolutely wonderful and this post is just my poor attempt at a joke. Mostly. 1. The Oracle Major Trait: Can explain any subject with startling clarity. This individual is truly a cut above the rest. Every student who has had them will have a story of how given 20 more minutes they wouldve given a solution to the halting problem. Youll spend hours working on a problem only to have it explained in 5 minutes. But the supervisor doesnt usually stop there, they push you to fully understand the solution and be able reproduce the answer. When youre completely stumped in a lecture for a course that they are supervising, you stop taking notes because you know itll make more sense when they teach it to you. Youll run into these supervisors once in a blue moon, treasure the short time you have and hope theyll supervise future courses. 2. The Prover Major Trait: Draws the most beautiful mathematical symbols youve ever seen. This supervisor has one simple motto, there is no theorem, lemma or concept that isnt better understood. with a rigorous proof  While there is more than a grain of truth in this motto, you typically wont be examined on rigorous proofs. Youll come with questions about how to solve a specific type of question thats appeared in the last 8+ years exams and youll leave with 5 pages of rigorous proofs and no more knowledge on how to solve the question. Some people love these supervisors, others cant stand them, it all depends on your personal learning style. 3.The Rebel Major Trait: Isnt held down by the shackles of a syllabus. This supervisor has taken their own spin on things. Ignoring the recommend supervision topics they decide to teach whatever they find most interesting.  While its always relevant to the course and uses topics you have touched on, itll take an interesting detour that isnt examinable. This supervisor is also hit or miss for students. This method of teaching is useful for those who understand the lectured material and would like to get a further understanding thats outside the scope of the class. On the other hand, learning material outside of the syllabus is frustrating when you dont already understand the lectured material. 4. The Uncontactable One Major Trait: Sees nothing wrong with thousands of unread emails. Not much to say about this supervisor because chances are you still havent had the supervisions yet. You send email after email and never receive a response. It kind of makes you wonder how a computer scientist survives so long not checking his email. Hopefully youll get through to them before exams roll around! 5. The Intense One Major Trait:  Has an unrivaled ice-cold gaze. This supervisor comes in many shapes and sizes. They can be intense in that they expect a lot of you or they can be really into the subject at hand, but these arent the type of intense supervisor I want to concentrate on. Instead, I want to discuss the supervisor whos just overall intense. You can never feel truly comfortable in their presence and supervisions tend to have awkward staring matches where no one wins. Time will slow to a crawl as you work on the same question for half an hour with no aid. Im shivering just thinking about it. 6. The Lazy One Major Trait: It doesnt matter how early you hand in your work, they still wont get around to marking it. This is a tough supervisor to have because youll find yourself asking the awful question Can I skip this question without anyone noticing?. And then a few weeks later when youre late night psetting that question will shift to How much of this problem set can I get away with skipping. By the end of term your work will consist of a few thrown together answers(in beautiful LaTeX) and a slew of question marks. Unlike MIT there wont be be graded psets and midterms to force you to do the work,.Exams are in June and its up to you to have learned the material by then! 7. The Average One Major Trait: Reliability, you can be sure theyve prepared for the supervision. This will be the supervisor you run into most often. Theyll mark your problem sets, give you useful feedback and answer any questions you might have, heck, theyll even bring candy once in a while. If these last two terms have taught me anything its that supervisions, much like recitations, are my saving grace. Where as Ill usually be too afraid to ask questions in lecture of 80+ peers, its easier ask questions in a supervision of 2-3 (in fact, its extremely awkward if I dont ). And that concludes my list of the seven supervisors. Sorry for the long delay between posts, I hope to get back to the 1 post a week/fortnight schedule I held this summer. Let me know if there are any topics you want me to cover!

The Revolutionary War - 787 Words

Running head: Paine Thomas Paine’s Role in the Revolutionary War Dallin Hodgkin Mountain View High School Paine What sparks a revolution? What motivates the average man to rise up against everything he’s ever known? There have been many revolutions that have taken place in the past and each one has had different elements that powered them. The revolutionary war is an example of one such revolution. But what gave it power? There are two main ideas that start revolutions. Words and actions. The power of speech and people’s actions are the defining factors in revolutions. Men’s actions are very important during revolutions. They can act out against the government, declare war, or even denounce their king. Although actions are powerful, words can have an even bigger impact. There were many famous figures whose words inspired men to fight for their rights in the revolutionary war. Thomas Paine was one of the many men who fought the war with literature, and he fought to win. Thomas Paine was born on January 29, 1737 in Thetford, England (Erik Klemetti, 1995). As Thom as grew, he went to a local grammar school. At age 12 he dropped out and became an apprentice to his father who was a corseter. Eventually he failed as an apprentice and set out for a life on the sea at age nineteen. His plans changed after a short amount of time on the ocean, and he became a British tax collector in England (Steven Kreis, 2013). Once again things didn’t workShow MoreRelatedThe Revolutionary War957 Words   |  4 Pagestimes leading up to the Revolutionary War. These times include: Navigation Act, French and Indian War, Sugar Act, The stamp Act, Boston Massacre, Townsend Act, The Boston Tea Party, and the Intolerable Acts. All of these events are important in leading to the Revolutionary War. This essay will go into detail about the events leading up to the Revolutionary War. Starting with, the Navigation Act. The Navigation Act was the first event leading up to the Revolutionary War. The Navigation Act is whereRead MoreThe War Of The Revolutionary War118 2 Words   |  5 PagesIn battling the British in the Revolutionary War, the American rebels did just as the great French military and political leader, Napoleon Bonaparte advised, â€Å"Never interrupt your enemy when he is making a mistake†. Though there were a great deal of missed opportunities and misguided actions taken by both sides of this war, none were as great as those by the ministers in London and British Generals Howe and Burgoyne. However, of these three, one held a great deal of responsibility for Britain’s failureRead MoreRevolutionary War1150 Words   |  5 PagesRevolutionary War Taylor Hunter ENG/101 October 26, 2014 The battle of Trenton and Princeton began to erupt in the same year of the Revolutionary War. The Revolutionary War had started because the Americans wanted the same rights the as the British citizens had. The British refused to give Americans the same rights because they (British) didn’t think the Americans shouldn’t be represented as a part of the British Parliament, instead their (British) minds were more focused on buildingRead MoreThe War Of The Revolutionary War1078 Words   |  5 Pagessubject to learn about in History is spies. With the ideas of secret ink and leaving important documents at Dead Drops would be someone’s dream to live. That does not mean that every story of a spy ended up that way. Several spies during the Revolutionary war were hanged if caught. Though, one major traitor in the United States did not get hanged. He escaped to England. The life of spies is quite different then what people imagine. Even the founding fathers of th e United States of America played suchRead MoreRevolutionary Artillery in the Revolutionary War Essay870 Words   |  4 Pagesovercome adversity and hardship. But with courage and dedication the artillery and its leadership were able to play a vital role in the success on the battlefields, and ultimately the victory resulting in America earning its freedom. During the Revolutionary War, the Artillery assets that were available were a combination of cannons, mortars and howitzers. There were two types of cannons used at this time. The Field Guns, which were lightweight and easier to move, and the Siege Guns, which were muchRead MoreThe American Revolutionary War796 Words   |  3 PagesThe American Revolutionary War was a long hard fought war that lasted about 8 years. Many Countries were involved in the war, such as The United States, France, Great Britain, Spain, and The Dutch Republic. Not all countries actually fought but they provided either side with weapons and supplies to help them have a greater chance of winning the war. More than 70,000 people were killed during the great American Revolutionary War. The Americans were tired of the loyalist British taking advantage ofRead MoreThe Revolutionary War And The War Of Independence1191 Words   |  5 PagesThe Revolutionary war another name for the war of independence and lasted f rom 1775 and ended 1783. There was a lot of tension between the 13 colonies and the British Monarchy. Smaller battles between British troops and smaller militias near Lexington and Concord kicked off the war. And by 1777 the rebels began a full scale war on Great Britain. The war turned into an international conflict when France joined the war and sided with the American colonists in 1778. With the help of the French the BritishRead MoreThe Revolutionary War Of Independence790 Words   |  4 PagesBy the War of Independence, slavery was deeply rooted in the American colonies. However, the Revolution provided African American slaves with several opportunities to obtain their freedom, including through military service in the British and American armed forces. From the war’s outset, both American and British government officials as well as military officers contemplated how they could use African American slaves to further their war efforts. This paper uses a case study approa ch to explore twoRead MoreThe Battle Of The Revolutionary War1263 Words   |  6 Pagesthe militiamen continued to move forward. As the militiamen closed in the British fired the first volley, Private Abner Hosmer and Captain Isaac Davis were at the head of the march and were killed instantly. That volley was the start of the Revolutionary War and is now known as the â€Å"Shot Heard around the World†. The militiamen returned the volley which devastated the Redcoats. Eight officers were wounded and one British soldier lay dead and another mortally wounded. The Redcoats returned the volleyRead MoreThe Costs of the Revolutionary War683 Words   |  3 PagesThe Costs of the Revolutionary War Introduction The American revolutionary war brought about a myriad of costs to both the British and the newly independent Americans. Some of the political, economical, and social consequesnces were felt immediately while others such as slavery and women’s rights would have lingering impacts into the future. The revolutionary war left Americans with significant financial debt, a new government that had to figure out how to pay the debt and strengthen commercial

Creating A Good Product Strategy And Investing On...

Competing in a DataConomy world For most companies, competing is not a matter of just creating a good product strategy and investing on delivering high quality and consistent output: to successfully satisfy customers (internal or external), gain market share, increase profitability and grow the stakeholders value, companies need to unleash the power of each data point that is collected or affects the Supply Chain, the Market and the Resource Providers among other environmental players. Most companies understand the value of information and constantly call out the saying â€Å"Knowledge is power†; however, efforts normally stop on getting few transactional reports and a handful of scorecards without truly creating an organizational culture†¦show more content†¦The success of Microsoft strategy has allowed the company to constantly increase its market share, shareholders value and, ultimately, its growth in this competitive environment. However, Microsoft is not alone; similar giants such Google a nd Amazon constantly delivers new products in the BI space. This market dynamic has created in the last years a culture of BI that is only possible by the advances in technology, analytics frameworks and fierce competition. There is no doubt on the existing capabilities to consume data, transform it into insights and distribute it among the relevant business processes within the organization. Microsoft, Google and Amazon had created powerful tools to help organizations and teams to achieve what Davenport and Harris (2007) called Analytical Competitors, the highest level of the Five Stages of Analytical Competition. Subsequently, the topic to elaborate in this white paper is not about the existence of Business Intelligence capabilities or the access of Microsoft to them, but the usage of such capabilities within the numerous teams and business processes within Microsoft. Usage of Analytics as a competitive strength for Microsoft Thanks to its line of businesses, Microsoft has a privileged position to compete on analytics: the company creates the products adopted by many other organizations to compete on analytics, to have access to vast amounts of data, to understand how to store,Show MoreRelatedSix Sigma in the Contemporary Business Environment3430 Words   |  14 Pagesrecognize the quality of products or services, rather than just looking at the price. As competition between organizations grows more intense, many different factors and dimensions would be considered by the customers when they are going to measure the quality (Stevenson, 1999). In order to remain competitive among those rigorous competitions in the dynamic changing business environment, organizations have to maintain and enhance the quality of the products or services being delivered. â€Å"Quality is consistentRead MoreMarketing Techniques Used By Birla Sun Life And Hdfc Life Essay2977 Words   |  12 Pagescommunicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. 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Its key operations andRead More Mondi: An International Packaging and Paper Group2988 Words   |  12 PagesANALYSIS 2 Strengths 3 Weaknesses 3 Opportunities 4 Threats 4 CURRENT MARKET SITUATION 5 Market State in the World 5 Branches in Other Countries 5 IT POSITION 6 IT SYSTEM OF THE ORGANISATION 6 System Risks 6 Security 7 Recovery 8 FUTURE STRATEGY 10 CONCLUSION 11 REFERENCES: 12 COMPANY HISTORY According to Mondi Group website, 2013, Mondi is an international packaging and paper Group, with production operations across 30 countries and over 25,700 employees. Its key operations and interestsRead MoreTata Ace Case Study Solution3110 Words   |  13 Pagesfacilities i.e.-Roads Medium and high commercial vehicle industry has seen significant slowdown while LCV industry is still experiencing growth. 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Ptlls Reflection 2 Free Essays

PTLLS Assignments Reflection 2 Strategies for effective teaching Within my role of teaching on the level one incident command course, I use a variety of teaching strategies to hopefully cover as many learners’ needs as possible. Even though the course is assessable, the emphasis is very much on gaining an understanding of the command principles, rather than just knowing the right answers. There are a number of reasons for the need of variety: * We have no knowledge of the student’s prior learning before they arrive, and the course is only one week long, therefore there is insufficient time to analyse individual learning styles. We will write a custom essay sample on Ptlls Reflection 2 or any similar topic only for you Order Now * different methods are appropriate for different areas of knowledge * Initially we use a more deductive learning approach, by providing a theory input session outlining the incident command approaches we want them to adopt. * We then undertake a classroom based scenario, where the students can practice the new skills. However when we go onto the fireground and undertake real life scenarios, we use a more Inductive learning approach, by utilising students as observers, the intent is for the students to recognise the command principles being put into place by another student. * This is then re-affirmed in immediate feedback between the students and the teaching staff. * Students have different learning preferences i. e. some are more visual learners, some like working in groups, some prefer the written word etc. Throughout the course we are aware that the theory input can be dry, and the same teaching style will cause even the keenest student to lose interest, so we have split the in formation into three distinct sections and rotate the teaching staff to try and keep the students attention throughout. Due to the nature of the role we are developing the students into, the most effective learning activities are those that require students to process information rather than transfer information or answer questions without understanding. Hence we spend the majority of the week undertaking practical exercises. As such learning strategies such as Bloom’s Taxonomy may not be applicable to all the students on the course. David Kolb’s Experiential Learning Theory fits better, as we find the students tend to fall into one or more learning style, and the practical based learning environment that we have is conductive to all students. Kolb defines student learning into the following categories; 1. Converger; 2. Diverger; 3. Assimilator; 4. Accommodator Converger’s are good at making practical applications of ideas and using deductive reasoning to solve problems Diverge’rs are imaginative and are good at coming up with ideas and seeing things from different perspectives Assimilators are capable of creating theoretical models by means of inductive reasoning Accommodator’s are good at actively engaging with the world and actually doing things instead of merely reading about and studying them Students learn best when they actively participate in the learning process, when they are engaged and motivated to learn, and when they can build on their existing knowledge and understanding. By using a teaching approach based upon The Honey Mumford model we can cover the majority of learners needs. We apply Honey and Mumford stages in the following ways: 1. Having an experience – The practical scenarios 2. Reviewing the experience – Immediate debrief and feedback 3. Concluding from the experience – Reflective Review of the experience by the student 4. Planning the next steps – Development report for the student To be an efficient, effective teacher, you need to know what your students are learning, as well as what they are struggling with. Assessing their learning, early and often, allows you to attend to any difficulties, or any misconceptions, as soon as they arise, before they become barriers to future learning. How to cite Ptlls Reflection 2, Essay examples

Marx, Wallerstein and Baudrillard

Karl Marx and Marxism Marxism can be defined as a method social inquiry which looks at economic, socio- economic and socio-political aspects of a society. In its attempt to explain social change, the method relies on the concept of historical materialism, the rise and development of capitalism as a mode of production and the study of opposites (dialectical view).Advertising We will write a custom essay sample on Marx, Wallerstein and Baudrillard specifically for you for only $16.05 $11/page Learn More Marxism was founded by two Germany scholars namely Karl Marx and Friedrich Engels from the start of the 19th century to mid-19th century. They rejected the ideas of realism, liberalism but focused on class struggle as the basis of international relations. However, Karl Marx is seen as the most influential in the foundation and development of Marxism, thus the name of Marxism which was derived from his name. Marx was mostly interested in the study of society in terms of what he referred to as class struggle, which he argued was responsible for social change. On his part, Friedrich Engels based his argument on the study of opposites, arguing that social change was as a result of conflicting ideas, which influence the actions of people in the society, the argument being that the idea which is more dominant over the others shapes social change within a given society (Marx 87). Karl Marx sees people as both producers and products of the society in which they live. According to him, society is made up of different parts which influence each other but the economic part has the greatest influence. He argues that the history of human society is the history of tension and conflict. As per the manifesto written by him and Friedrich Engels in 1848, ‘the history of all existing societies is the history of class struggle, that of free men and slaves, lords and serfs who stand in a relationship of an oppressor and oppressed and thus are always in constant oppositions to one another. The conflict between the oppressor and oppressed is sometimes hidden or open war and at the end, they always have a reconstituted society. In the manifesto, Marx stated that ‘you do not have to be poor, nobody was born poor but the conditions that made man poor were created by man himself, and therefore can be changed by man’.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Karl Marx gave more attention to the economy, which he argued formed the base of society while the superstructure which comprises things like culture, religion, social life and media were a reflection of the economic mode of production of the society. Karl Marx presented two class models of society namely the bourgeoisie and proletariat. The bourgeoisie are the capitalists who are few in number and are the owners of capital. They are also rich, powerful, oppressors, ex ploiters and they always win elections in democratic countries. On the other hand, the proletariats are the workers, owners of labor and they are the majority in numbers but are powerless since they are oppressed and exploited by the rich and they always lose in elections in democratic nations. The proletariat can be described as a class in itself in the sense that they share same objectives and relationships to the means of production, that is, they are laborers who are paid in wages. The two classes are always in conflict with each other because their interests are incompatible. While the bourgeoisie have the interests of maintaining the status quo which ensures their dominance, the proletariats are interested in changing the status quo which deprives them of good life. However, the two classes are not aware of the nature of the circumstances which they live in but assume that the situations which they find themselves in are natural and nothing can be done to change them. This is what Karl Marx calls a false class consciousness. The bourgeoisie are not aware that they are the exploiters while the proletariats are not aware that they are exploited or oppressed; they are also not aware that they are poor but assume that they are naturally supposed to be poor. However; when the proletariats become aware of the reality, that is, when they know that they are exploited by the bourgeoisie, what follows is a revolution. Marx argues that the Russian revolution of 1917 was as a result of the realization of the proletariats that they were being oppressed by the bourgeoisie.Advertising We will write a custom essay sample on Marx, Wallerstein and Baudrillard specifically for you for only $16.05 $11/page Learn More According to Karl Marx, the defining features of social class are the ownership or lack of ownership of the means of production. He argued that those who owned the means of production were able to exploit those who did own them. Ma rx was of the view that both labor and capital were very essential in the stability of the economy. This is because the capital cannot transform itself into wealth without the labor while the labor cannot create wealth without the capital. It therefore follows that both the bourgeoisie and the proletariat must work together, because none can exist independently of the other. What this means is that both the bourgeoisie and the proletariat are equal shareholders in the wealth which is created through their interaction. However, this is not always the case. This is because at the end of the production process, the sharing of the profits is not fair since the supply value is more appropriated by the bourgeoisie at the expense of the proletariat, who produces more labor which is not paid for. According to Karl Marx therefore, the levels of profits made by organizations was inversely proportional to the level of exploitation of the proletariat. That is, the more the companies make profit s, the higher the levels of exploitation and vice versa. In other words, what Karl Marx was arguing was that profit was synonymous with surplus value, which is labor that is not paid for. Unfortunately, the proletariats are not aware of this and they even go to the extent of celebrating when they hear that the companies which they work for have made significant increment in the amounts of profits. Karl Marx understood work as alienating. His argument was based on the capitalistic mode of production which has its roots in the industrial revolution of 1600. This mode of production is characterized by two groups of people namely the capitalists and the proletariats. According to Karl Marx, the proletariats own nothing except their labor, which they sale at cheap price to the capitalists. Karl Marx also explained the concept of alienation which simply means the existence of some dividing forces between things which are essentially supposed to be in harmony with each other.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, man created and discovered religion, but the same man subjects himself to uncomfortable religious beliefs or practices like refusing to take medicine due to religious beliefs. In this situation, religion makes man uneasy, yet it is the same man who creates the religion. Marx argued that the ideal purpose of work was to make man happy by enabling him move towards the actualization levels in his life. But due to the capitalistic economy, work is no longer playing its primary function in man, but rather, it is alienating him. According to Marx, man can be alienated in three major ways namely the alienation from the results of labor, alienation from the other workers and alienation of the worker from him or herself. Alienation from the results of labor happens when man works but he does not have a stake in the products of his labor and only gets his wages, which are way below the worth of the products of his labor. This is what Karl Marx calls exploitation, which creates pr ofits in form of surplus. Paradoxically, the surplus is not attributed to the workers but rather to the capitalists. Alienation from other workers takes place when the worker is transformed into a commodity to be used in the competitive capitalist economy. In this situation, the worker is not viewed as a social being but is tied to his or her work, in which he or she is paid as per his or her output. Alienation of the worker from himself takes place when the worker is robbed of his ability or opportunity to enjoy the intrinsic value of work. In the capitalistic economy, personal life is separated from work, meaning that the worker is transformed into a machine. This makes him or her to work for the sake of working, but not as a way of serving humanity or quenching his passion to work in a certain field. Immanuel Wallerstein He writes about post capitalism and agrees that Marx’s description of capitalism was accurate in the 19th century but out-dated in the 20th century. This is because major changes took place in Western Europe and North America which are now post-capitalists. Instead of the two social classes getting polarized as Marx had argued, the opposite has happened. For example, population of skilled workers has grown tremendously; inequalities in income and wealth have been reduced due to changes in social structure and the intervention by the State (Wallerstein 26). Social mobility is now more common and he link between ownership and control have been broken. In the organizational context for example, managers, but not the owners of the business exercise day to day control of the organizations as well as over the means of production. Under these circumstances, Marx’s argument that conflict was based on the concept of ownership of the means of production is therefore not valid today because there is no longer any close association between wealth and power. Wallerstein went ahead to argue that conflict therefore was not about the control over the means of production but over authority, which according to him was a legitimate power attached to a particular social role. For example, a manager or a teacher has a right to make decisions in an organization or classroom regardless of the wishes of the workers or students respectively. In all organizations, there are positions of dominance and subjection, some make decisions legitimately, others do not and this is the basis of conflict in post capitalism society. Those in the subject positions have the interest of changing the social structure that deprives them of authority and those in dominant positions have the interest of maintaining dominant structure in many social situations not just economic ones and so nobody is confined to dominant or subject positions and therefore society presents a picture of plurality of competing dominant and subject positions. Just like Marx, Wallerstein argued that there is a possibility of capitalism being replaced by socialism. Accordin g to him, false class consciousness may come to an end thus triggering revolutions which would eventually bring capitalism to an end. Jean Baudrillard His main ideas were centered on consumerism. He is one of the few scholars who loosely associated themselves with Marxism. One of his main points of departure from Marxism in regard to capitalism is that while Marx saw production as the key force behind capitalism, Baudrillard considered consumption as the key force behind capitalism (Tormey 73). He also differed significantly with Marx in regard to the issue of use-value. While Marx saw needs as genuine and innate, Baudrillard saw them as being constructed by people and therefore, the needs preceded the production of goods. In this sense therefore, consumption was more important than production because the desire to consume certain goods comes before the goods are produced. In his later works, Baudrillard completely rejected the ideas of Marx especially with regard to sign value of c ommodities. His argument was that commodities had a sign value which was one of the determinants of why people preferred certain commodities to others. To him therefore, the cost of a commodity was not as much important as the sign value of the same commodity. On his part, Marx had argued that the cost of production was the key determinant of the value of commodities in the market economy. Works Cited Marx, Karl. Theories of Surplus Value Vols. 1-3, Amherst, N.Y, Prometheus Books, 2000. Print. Tormey, Simon. Anticapitalism: A Beginner’s Guide, Oxford, Oneworld Beginners’Guides, 2004.Print. Wallerstein, Immanuel. Geopolitics and Geoculture: Essays on the Changing World-System, Cambridge, Cambridge University Press, 1991. Print. This essay on Marx, Wallerstein and Baudrillard was written and submitted by user Amelia Morin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom Health Care Industry essay

buy custom Health Care Industry essay In an attempt to placate the health care industry, President Obama launched a new iniative to improve the health of the American consumer. A torrent of criticism followed regarding government regulation of food consumption. While this knee-jerk reaction has flooded the media, I propose we look individually at the measures proposed by President Obama, and assess the pros and cons of these wide reaching changes. Issue 1. All school food will become monitored for nutrition quality. Junk food and empty calories will not be served in a public school system, instead they will be replaced with healthier, more nutritious foods. America has an ongoing childhood obesity epidemic causing more disease, unhealthier children, and increased health care costs. The cost of treating type II diabetes in children was over $127 million last year, a disease that could be prevented with a modified diet and a less sedentary lifestyle (Gavin). The major provider for a school age child is the public school system, so government has a responsibility to monitor the school lunches for nutritional quality. This will increase the health of the American child, a necessity in light of the pandemic of obesity. It will also give government responsibility of what some see as a parents responsibility. Will mandated nutrition produce healthier children? Issue 2. All restaurants must have calorie content and nutrition facts available to the customer, so that the consumer can make educated food choices (Popovich). This creates a national standard for restaurants and vending machines to inform the customer of the quality and nutritional composition of the food being served. The label will look the same as te label on our consumer goods at the grocery store, enabling quick reference for an easy decision. The additional cost to the menu will be absorbed by the restaurant. The positive aspect is the increased information available for the consumer to make a choice, the negative is the cost of the new menus will be passed from the restaurant to the consumer. Will this change the bad choices Americans are eating? Issue 3. The Government food program and WIC have been increased by .06 cents per recipient, amounting to an increase in the Federal Budget from $39 billion to $75 billion. The national poverty level has increased and unemployment has increased, swelling the rolls of those receiving food stamps by over $5 billion Obamas first year in office (Bradley). These people are dependent upon food stamps to provide their basic nutritional needs. This bill will increase the food quantity available to the needy. Unfortunately, this small increase will be swallowed by the increase in the consumer price of food. Will this pittance make the same dent in American health as it will in the national deficit? Issue 4. Soda and Sales Tax Debate - America consumes more than 10% of its daily calories in the form of sugar-lace drinking beverages. Not only is this economically foolish, it is physically unhealthy, as evidenced by the rise in sugary based drinks that parallels the increase in body fat and obesity in the American consumer (Siegel). A Soda and Sales tax would deter consumer spending and possibility allow the consumer to reconsider the wisdom of a high-calorie purchase. A sales tax would increase revenue for the federal budget, needed to cover the costs of the health care bill. Connsumers would benefit by shifting their soda dollars to healthy food choices. Beverage makers would have to change their product lines and advertising, a successful market that today is making $110 billion annually. How will the beverage industry recover from this challenge? Will this abruptly effect the economy by decreasing jobs while funneling income to Research and Development? Issue 5. Food Safety Bill-Food Safety Monitoring Act of January, 2011, gives sweeping power to the Food and Drug Administration and the Secretary of Health and Human Services. FSMA will now issue mandatory recalls for products determined to be unsafe. This bill expands the power of the FDA, and increases inspectors, with an expected cost of over $1.4 billion dollars. As American food is being provided more by the manufacturer and less by the American farmer, personal or corporate responsibility is no longer a budget choice for agri-business. American people will be protected from greedy profiteers and benefit from safer food. The CDC stated that food-borne illnesses and fatalities have decreased since 1998 (Winkler). Is this a necessary improvement and who will pay for this it? Government intervention is a necessity as long as American consumers continue to make bad choices that threaten the security and safety of our country. In a press conference on obesity, Mrs. Obama quoted generals saying that unhealthy food choices are a national security threat because weight problems are the leading medical reason that [military] recruits are rejected (Jalonik). We have compromised our national security as a result of our reckless food choices and sedentary lifestyles. Buy custom Health Care Industry essay

5 Ways to Deal With the Worst Job Youve Ever Had

5 Ways to Deal With the Worst Job Youve Ever Had So you woke up this morning and came to the conclusion that you hate your job. In fact, while you dragged yourself to work, you came to the realization that it’s the worst job you’ve ever had. Maybe it’s your boss, or maybe you simply don’t like your actual  job responsibilities- but even so, unless you’re rolling in the dough or you don’t have any bills to pay, you need money and likely have to stay. So how do you deal with the worst job you’ve ever had? Here are 5 steps to help you keep your job and your sanity.1. Buy a Punching Bag If you have space in your house or apartment, definitely invest in a punching bag. It will be a great way to unleash your frustration at the end of the day. As an added bonus, if you hate your boss, feel free to tape a picture of his or her face to the punching bag and go to town. Don’t worry, your secret is safe with us.2. Visit Your Local GymIf you don’t already have one, get a membershi p at your local gym. Whether it’s lifting weights or running on the treadmill, exercise can be a great way to detox and rid yourself of all the extra tension and angst built up during the day. When you exercise, your body releases chemicals known as endorphins that trigger a positive feeling in your  body. The production of endorphins also helps combat depression.3. Go Out For Happy HourNothing takes your mind off from your crappy job like half-priced drinks and impaired judgement. Go out with your co-workers or friends and just forget your problems for a little while.4. Imagine Your Boss’s Demise  Ã‚  Assuming you don’t like your boss, envision his or her demise. Whether it’s strapping them onto a missile and shooting them into the sun, or DESTROYING them in a game of ping pong, the point is, have fun with it. As long as you do not act on your impulses (except destroying them in ping pong that would be awesome), such daydreaming might put your mind a t ease and release some stress and anger. It might seem unorthodox, but let’s be real, we’ve all imagined our boss’s demise at one point or another.5. Plan Ahead  It sounds clichà ©, but it’s necessary- all of the previous  steps will only help you temporarily cope with the stress and anxiety of a job you hate, so it’s imperative that you plan for the future. No one wants to work forever  at a job they hate. It’s crucial that you dust off your resume and begin applying to new jobs. The sooner you start, the better it will be for your overall health.

Shaping the Marketing Offer Essay Example | Topics and Well Written Essays - 500 words

Shaping the Marketing Offer - Essay Example Basically when one shops for necessities or functional items like vegetables, bread paper towels and so on, they are not likely to worry too much about the price. But when they buy some item, even a food item like ice cream, which is not a necessity, they become price conscious. In a larger social group, among friends for instance they may not hesitate to spend on the ice cream. As Kirk L. Wakefield and J. Jeffrey Inman point out, most people do not like to be thought of as 'cheap' or miserly when in a group. In this context it can be said that it is highly price sensitive people who will shop for value in a website like Price line. As is mentioned in the article 'Markets, Pricing Models and Digital Economics Evolution of Markets', Price line uses what is called the Reverse Pricing Model. Here consumers can 'name their price' which is state the price they are willing to pay for the product. If the service provider, (airline, hotel, mortgage company etc) is agreeable to that price, they get it. The travel and mortgage business, which is highly price- sensitive, is the core focus of Price line.

Crime analysis and investigation 2 Essay Example | Topics and Well Written Essays - 500 words

Crime analysis and investigation 2 - Essay Example Such an environment is most favorable for criminals and morally weak employees can make a lot of unjust money. The criminals can be experienced and trusted employees. One such story of crime is narrated in this paper. (Actors are Mr. X and the client). Mr. X has been working as a Marketing Manager for ABC company for over 5 years. He is responsible for earning the company new contracts. ABC company has been performing services in the Construction Industry for quite a while and has managed to gain the satisfaction of clients. Often, a client would directly approach ABC company for the execution of a new project. Therefore, the clients make negotiated contracts with ABC company. Mr. X makes all correspondence with the client on behalf of ABC company. One day a client calls him since the client wants ABC company to perform the services of a contractor on his upcoming project. Mr. X and the client exchange words. The client told Mr. X that he wants ABC company to construct a plaza for him. He says that he wants a lump sum contract with ABC company and gives Mr. X a set of drawings and the contract documents. Mr. X does not discuss about the offer with the owners, and tells the client an exaggerated price on behalf of the ABC company. He does that so that he can convince the client that he should instead choose Mr. X for his new project instead of ABC company. He tells the client that he is ready to complete the project at a much lower price than that of ABC company. The client accepts the offer and selects Mr. X to perform the services of contractor for his project. Thus Mr. X commits the crime of betraying his company and meets the clients for personal

Factors Affecting the Choice of Drug Brands by Doctors

Factors Affecting the Choice of Drug Brands by Doctors This research proposal explores the factors affecting the choice of branded drugs in India. Indian pharmaceutical market is unique due the presence of more than 60000 branded generic drugs. The doctors are spoilt for choice of brand. Hence it is important to find out the factors which affect the prescription of drugs to help both doctors and pharmaceutical companies serve patients better. LITERATURE REVIEW INDUSTRY OVERVIEW Pharmaceutical industry in India is now the third largest and 14th largest in the world in terms of volume and value, respectively. The total turnover of Indias pharmaceuticals industry for year ending September 2009 was US$ 21.04 billion with the domestic market contributing US$ 12.26 billion. [1] Due to the expansion of middle and higher middle income groups in the country, a potential US $ 8 billion market of high cost drugs is expected to emerge by 2015. It is also expected that domestic pharmaceutical market will reach US $ 20 billion by 2015. This will make India a lucrative destination for various pharmaceutical giants. Another factor aiding this movement of multinational companies to India is the evolution of low cost drug policy and stagnation of western market. The pharmaceutical industry has grown at the rate of 12 per cent (CAGR) for the past few years, but this will accelerate soon. [1]. India is among the worlds leading five Active Pharmaceutical Ingredients producers. Indian firms produce about 60,000 generic brands servicing 60 therapeutic categories. This is a unique characteristic of Indian pharmaceutical market as compared to the foreign markets where either Researched Brands or generic drugs are prescribed. These different brand names create a dilemma for the medical professionals while writing prescriptions. MARKETING BY PHARMACEUTICAL COMPANIES The general process of selling involving the following steps is also applicable in case of generating required prescriptions. Unawarenessà ¯Ã†â€™Ã‚  Awarenessà ¯Ã†â€™Ã‚  Interestà ¯Ã†â€™Ã‚   Evaluationà ¯Ã†â€™Ã‚  Test Prescriptionsà ¯Ã†â€™Ã‚   Repeat Prescriptions The most cost effective ways of generating interest among doctors and consumers for new drugs are advertisements and public relations techniques. [2] While getting repeat prescriptions requires generation of involvement. Hence majority of spending goes towards direct-to-doctor (DTD) promotion. Among advertising, detailing (visits from sales representatives), direct mail, sales promotion, publicity and public relations, detailing contributes the most for doctors as well as a strategy for pharmaceutical companies. It is the only technique which can be used for all drugs according to Indian FDA regulations. Only Over-the-Counter (OTC) drugs can be advertised publicly in the Indian market. Key findings of research show a high level of interaction between the pharmaceutical industry and the medical profession. 86% receive medical samples frequently 39% receive desk gifts 19% receive invitations to congresses 12% receive free lunches Half of the doctors believe that receiving benefits from the pharmaceutical industry has an influence on medical prescription, but only 27% accept this as influential in their own prescriptions. [3] GIFTS Giving gifts (such as pens to expensive foreign holidays) to doctors is one of the most common techniques used by pharmaceutical companies. These companies are working on relation of reciprocity technique. In country like India, where a lot of importance is given to relationships, doctors on receiving gifts feel obliged to return the favour by prescribing the respective brands. SALES REPRESENTATIVES The main job of Pharmaceutical sales representatives is to convince the doctors to prescribe their products. Along with that they also deal with the channel partners like chemists, wholesalers and even hospitals and other medical service agencies. Hence they have the potential to influence the buying of drugs at every stage. During their visits to the doctors they can customize the product offering based on the doctor profile and the types of patients that consult the doctor. They build relationships with the doctors and leverage it to extract maximum sales from that contact. They use all the selling skills to convince the doctors about the superiority of their products. They also act as the channel for the exchanging information. Many times this involves controlling the information that reaches the doctors as these representatives have become the main source of information about new research and products that hit the market every day. They increase the visibility of their products by continuously reminding and distribution of the gifts related to their products. All these activities influence the prescription habits of the doctors. One of the survey results showed that: 84% of GPs considered pharmaceutical representatives as an efficient source of information 31% said they might change their therapeutic prescribing following visits from representatives [4] ADVERTISING Direct advertisement through mass media is restricted to OTC drugs. These are directed to end consumers i.e. the patients as well as channel partners. These can also be used to impart information without use of particular brand names and to create awareness for public benefit. Many times advertisements become counterproductive by encroaching into the doctors space of providing treatment options creating discontent among doctors. PRICES The concern is that pharmaceutical companies marketing has led to poor people paying for branded products that cost a lot more than the much cheaper generic but have little or no additional medical value. The poor patients cannot afford the original researched brands. Hence the many branded generic drugs fill in the void left by these pharmaceutical companies. The decision is left to the doctors whether the patient can afford the medication or to find out the one which is affordable. Certain patients perceive the effect of costlier drug to be more than the cheaper one. The doctors need to look into the psyche of the patient before deciding which drug to recommend. BRANDING Majority of the doctors use brand names except in hospital setting where the brand is decided by pharmacy. There are various factors that lead to prescription of a branded drug than a generic drug. Brand names are shorter and easier to remember thus get a preference over generic drugs in a prescription. E.g. On given a choice of S-3-aminomethyl-5-methylhexanoic acid (36 letters) or Lyrica (6 letters), it is most likely that doctors will opt for the latter being less complicated. [5] Another common argument for prescribing a brand name is that it avoids patient confusion, as patients are most likely to use brand names for identifying drugs and usually have a poor knowledge of corresponding generic names. [6] Other issues such as the quality and bioequivalence of generic substitutes are often mentioned. Availability, Sampling, Packaging, Continued Medical Education Programme and free disease detection camps are the factors that are to be evaluated upon. RESEARCH METHODOLOGY OBJECTIVES OF THE STUDY To study the factors affecting the decision of doctors while prescribing a product To recommend appropriate marketing strategies to Pharmaceutical companies as per customer needs To explore customer (physicians) needs wants from a pharmaceutical company TIME FRAME The research shall be completed in 8 months time frame (Design and Sampling 2 months, Data Collection 4 months, Data Analysis and Reporting 2 months) SCOPE OF THE STUDY Study is limited to doctors in major cities of India SOURCES OF DATA PRIMARY SOURCE The researcher has to collect data through mail or telephonic interview by getting questionnaire filled up from chosen doctors SECONDARY SOURCE The researcher has to refer to various Pharmaceutical and Marketing Journals, Magazines, Reports websites SAMPLE SIZE 1000 Physicians have been chosen from across major cities in India SAMPLING METHOD Random purposeful Sampling Method 20 Cities have been randomly selected 50 Physicians have been randomly selected from each city Cities chosen are: Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru, Lucknow, Ahmedabad, Coimbatore, Pune, Chandigarh, Patna, Guwahati, Bhopal, Itanagar, Raipur, Ranchi, Panaji, Jaipur, Bhubaneswar TOOL OF ANALYSIS Data collected from different sources has to be tabulated. Percentage and Average method has been applied to analyze data. LIMITATIONS OF RESEARCH The Sample size chosen may not be enough to give a true representation of the total population. The research only encompasses metros and A-Tier cities.

Strategic Plan Part Ii Bus 475

Strategic Plan Part II BUS 475 Christina’s Unique Clothing Store will cater to clientele looking for a shopping experience that cannot be gotten anywhere else. In order for the small business to accomplish this, the owner of Christina’s Unique Clothing Store will need to complete a Strength, Weakness, Opportunity, Threats, and Trends analysis (SWOTT). The SWOTT will allow the owner to view the business from an objective point of view and analysis any problem areas before it becomes an actual problem. Christina’s Unique Clothing Store will conduct an internal and external analysis using the SWOTT table giving explanations or an analysis on seven factors in the table and naming one factor to be considered the major factor for each category. The SWOTT identified location and creativity in fashion as the strength and opportunity for Christina’s Unique Clothing. The SWOTT identified locating a wholesaler for the merchandise as a weakness, and the legal and regulatory issues as a threat while identifying environmental conscience as a trend for the company to focus for the future. A major strength the company will have is location of the store. Location is an important factor in a business succeeding; therefore, finding the right location for Christina’s Unique Clothing Store is the company’s strength. The store’s location will be in area that the intended targeted clientele will frequent to shop, therefore presenting the business the opportunity to offer personalized tailored care in the clothing industry. As the store opens, offering creative and unique accessory items will allow Christina’s Unique Clothing to stand apart from the other boutiques in the area. Sorella Boutique is a high-end quality retail store that sells designer clothing such as â€Å"Seven For All Mankind, Vince, and Nicole Miller†, however, the boutique’s service stops there. Sorella Boutique does not offer its customers a personalized or tailored shopping experience (Sorella Boutique, 2011, p. 1). Locating the correct wholesaler for the merchandise to be displayed and sold in Christina’s Unique Clothing Store will be a challenge. The internet is littered with wholesale dealers posing a deal for all to have however; for a new business buying merchandise cheap is great on the budget but buying cheap merchandise will spell failure in the end. Legal and regulatory issues will need to be researched and followed through before the business can open its doors to the public. Skipping or ignoring the legalities can only bring disaster to the business quickly. For a retail clothing store the legal issues are few ensuring the local city or county license requirements are met before opening the business. Insuring the business for at fault accidents should be considered also, thus protecting the business from liability during an accident. Although to open a small business, it is not required to have any documentation other than a business license from the city in which the business will be operated within, it is recommended that the owner have knowledge of how to run a business. As a long-term goal and for future success, the company will want to move towards becoming environmental conscience with a designer that is reusing materials for the designers clothing line or accessories. Becoming environmental conscience is how Christina’s Unique Clothing Store will out-last the other boutiques in the area. Although, 51% new small business will survive the first five years, focusing early on what the company’s long-term goals can help the company stay focused on the future (Schaefer, 2011). Christina’s Unique Clothing clientele is targeted towards the higher income class, economic times are still rough and can be a threat for a new business, and must be weighed. As the economic status changes, the company can adapt as well. The fashion industry changes the design line each year; the company can adapt its inventory to include the latest fashion designs to attract its clientele. To produce an inventory that can be sold at reasonable prices the suppliers will need to be trustworthy. The clothing being offered will be obtained from designers, wholesalers, or online stores that carry the designer clothing at reasonable prices allowing the clothing to be re-merchandised for a profit. The accessories can be bought from wholesalers or online designers also, saving costs on travel and gas, although the supply chains will need to be organized and categorized by minimum purchase requirement, cost, and popularity. Wholesalers and discount online stores advertise designer clothing and accessories at a fraction of the cost when the consumer buys in bulk, the drawback is the merchandise can contain flaws that represents â€Å"seconds† or less quality merchandise. For example, discount stores such as Ross, Kohl’s, and Goody’s advertise designer merchandise for a fraction of the cost in other department stores such as Macys. The difference in the clothing between the discount stores and department stores are those in the discount stores have flaws such as the size of the pants is not a true size for the designer, or the blouse is unevenly hemmed. Finding a wholesaler that sales designer clothing that is of true quality is imperative for the success of Christina’s Unique Clothing Store, buying merchandise that is less quality than the original design will cause the business to fail. As the company begins to grow, looking towards the future should be towards the environmentally safe or conscience production of clothing and accessories. As an opportunity to investigate in the environmental side of retail clothing sales, finding a designer that designs clothing and accessories from other clothing or materials can lead the business into a different direction both environmentally and growth. There will always be that one or two patrons that are looking to save the environment and if the company can look to incorporate environmentally friendly designer clothing and accessories into the business, the business will be leading the future in clothing retail sales. For example, designer blue jeans become a designer purse; a designer silk shirt becomes a new designer pajama top. Reusing material is not a new idea however, creating new items from high-end designer clothing to create environmentally friendlier clothing or recycled designer clothing from the designer is, and if it is made exclusively for Christina’s Unique Clothing Store the company’s future is secured. In conclusion, Christina’s Unique Clothing Store conducted an internal and external analysis using the SWOTT table (Fig 1. ), giving explanations on seven factors and named one factor to be considered as the major focus for each category. The SWOTT identified location and creativity in fashion as the strength and opportunity for Christina’s Unique Clothing Store and identified locating a wholesaler for the merchandise as a weakness, and legal and regulatory issues as a threat while identifying environmental conscience as a trend for the company to focus f or the future. As the strengths and weakness are examined it is evident for Christina’s Unique Clothing to succeed finding a wholesale dealer that delivers designer clothing that are true high-end quality is vital to the company’s success. The future success for the company is reliant on a designer convinced in saving the environment and the designer reusing materials from the designer’s line to create new items exclusively for Christina’s Unique Clothing Store. SWOT Analysis Situation being analysed: Christina’s Unique Clothing Store * * S1-Strategy * * * * * * * * S2-Structures * * * S3-Processes-and systems * * * * S4-Resources * * * S5-Goals * * * * * S6-Technologies * * * * S7-Innovations * * * * S8-Leadership| StrengthsS1 Locating the right place for business is paramount; understanding the costs in obtaining the perfect location will need to be strategically worked in order to maximize customer exposure. S2 Location of building is important to ensure optimum exposureS3 Understanding how a business is ran and the process of a business financial statement is vital to running one’s own business. S4 Internet and high quality stores for resale of clothingS5 Setting of goals to meet each quarter, the goals must be attainable and reviewed each quarter and new goals set. S6 Website, creating and updating important to successful follow-up and repeat businessS7 Long term goals for innovations such as new designer clothing locally madeS8 Leadership is important and can be a strength when applied correctly, management will need training| WeaknessesW1 Cost of building or rent may be too high in the beginning; strategies will need to be in place to overcome this weakness to be successful. Location is necessary. W2 Resources for unique and high quality clothing and accessories at affordable prices that can be re-merchandised may become a problem if not handled correctly. W3 Goals not planned or met become weaknesses. W4 Poor planning, and managing, leads to failure. Strategies must be planned and followed through. W5 Creating a business on a culture that is not represented in the area will cause the company to fail. W6 Not recognizing an idea that can be legally protected can lead the business potentially to lose money-causing failure. W7 Leadership is important and without proper training and supervision can become a weakness. * * W1-Structures * * * * * * * W2-Resources * * * * * * * W3-Goals * * * W4-Strategic Capabilities * * * * W5-Culture * * * * * W6-Intellectual property * * * * W7-Leadership| * * O1-Global * * * * * * O2-Technological * * * * * * * O3-Innovation * * * * * O4-Social * | OpportunitiesO1-Internet sales will reach globally, giving the company an early opportunity to establish clientele outside of the United States. O2-Technology is important for the company to stay abreast of the latest fashions and accessories and where to find those â€Å"unique† items for the company’s storefront. O3- Being creative with fashion is what the clientele is looking for and what Christina’s Unique Clothing Store is offering. O4-Interacting with clients and employees while creating relationships and bonds with the clients that will create repeat business. | ThreatsT1-Legal and regulatory rules must be known and followed before the business can be opened and started. T2-Although the clientele is targeted towards the higher income class, economic times are still rough, can be a threat for a new business, and must be weighed. T3-Local stores analysis is needed to ensure the business success, targeting a specific income bracket limits the clientele however, the competitive stores in the area may offer something similar. T4-Most high-end clothing is not made of recycled clothing, environmental issues are becoming an important part of commerce, this can be an area that may need more research, and development as the store grows. * * T1-Legal and regulatory * * * * T2-Economic * * * * * * * T3-Competitive analysis * * * * * * * T4-Environmental| * Figure 1. 1 SWOT Analysis (Thompson, 2006) References Schaefer, P. (2011). The Seven Pitfalls of Business Failure. Retrieved from http://www. businessknowhow. com/StartUp/business-failure. htm Sorella Boutique. (2011). Retrieved from http://collegetownmacon. com/? p=1681 Thompson, A. A. , Gamble, J. E. , & Str ickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed. ). New York: McGraw-Hill.

Behavior, Control, And Being Nice Aggression And...

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